Seven strategies to build your own personal brand at the workplace

In today’s competitive corporate environment, it is no longer enough to do your job well; that is, in fact, the minimum expectation from any employer. Being good at what you do does not guarantee success, and every working professional needs to build their personal brand at the workplace. It’s not about image makeover or physical appearance; there is merit in that as well, but your brand must go beyond how you appear.  The term brand is synonymous with trust, quality, and loyalty. It is also associated with awareness and perception. That’s true for our personal brand as well. However, there is one more concept of traditional corporate brand equity that can be applied to personal brands as well. “Recall Value” – what do people associate you with and remember you for, when you are not in the room. When do people think of you? What are you known for beyond your core functional responsibilities? 




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